Thursday, June 23, 2011

Specialty sector showing gains

Excerpts from a 6/20/11 article in The Packer by Jim Offner

As demographics change, exotic items are becoming more popular with customers and moving into the mainstream.

Specialty produce is in growth mode, marketers say.

Growth in the specialty category has transcended demographics, said Mary Ostlund marketing director with Homestead, Fla. - based. Brooks Tropicals LLC.

"Recent surveys of the American consumer show they actively look for new and exciting tastes to include in their menus - different spices, different meats and definitely different produce," she said.

Attention-grabbing displays work, said Ms. Ostlund. "People are pulled to the display when it's creative and sharp-looking."