Wednesday, June 8, 2011

Brooks Tropicals meets with publishing heavyweight, Meredith Publishing

If you've never heard of Meredith Publishing, you're not alone. But I bet that you have heard of Better Homes and Gardens, Family Circle and other consumer magazines including Publix's Greenwise.

Earlier this week, our Tropical Nutrition columnist Donna Shields and I visited Meredith Publishing in Des Moines, Iowa. Unlike our visits to produce buyers at grocery stores, our meeting was entirely consumer focused.

They wanted and got story ideas, recipe ideas and the nutritional facts.

Seventeen editors, writers and testers attended the meeting (7 to 8 attendees is the norm).

As refreshments, we served chopped Caribbean Red (CR) papaya, gluten-free CR papaya bread and CR papaya relish.