Avocado prices appear immune to recession

Excerpts from The Packer's special section: Fall Avocado Marketing
Published on 08/13/2009 By Jim Offner
The recession may have cut into restaurant receipts, automobile purchases and that new home, but it hasn’t affected avocado sales, marketers said.

“For awhile, there was a false idea that fresh fruits and vegetables might be more expensive, but I think people came to realize just the opposite,” said Mary Ostlund, marketing director for Homestead, Fla.-based Brooks Tropicals Inc.

“Fresh fruits and vegetables provide more nutrition, dollar for dollar, than any other item in the grocery store.”