Florida firms focus on nutrition benefits of state's avocados

Excerpts from an article published on 7/27/09 by Amy Fischback

Some consumers have shied away from avocados because of the fruit's perceived fat content, but some Florida specialty growers are working to change that misconception.

With researchers finding that avocados have monounsaturated, or "good," fat, avocados can actually raise levels of "good" cholesterol and protect arteries.

Brooks Tropicals, Homestead, Fla., is also working to promote the nutrition of avocados by labeling them as "SlimCados," said Bill Brindle, vice president of sales.

"Being able to label Florida avocados as SlimCados helps stores position this avocado in the produce aisle," he said. "In an instant, the SlimCado brand tells the customer that this avocado is a healthy choice."