Friday, November 2, 2007

Coconut water - the new Gatorade?

Excerpt from an Esquire magazine article by Brad Nelson

Idea for a TV commercial: a remote hospital in a war-torn jungle. A man stumbles in on the brink of starvation, clothing in shreds. The doctor sticks a straw into a sack of IV fluid. The man drinks it, smiles, and shouts: "Viva the Coconut!"

Okay, a little cheesy. But not far-fetched. Coconut water - found in young, green coconuts- has been used as IV fluid in rural areas because it has the same electrolyte balance as blood. (You'll never see a doctor administer a Gatorade drip.)