Avocado sales in all regions are up

Excerpt from Produce Merchandising 11/07, Connie Rhodes

Double-digit sales growth proves that avocados, once considered a luxury food that was reserved for the tables of royalty, are now enjoyed across the US by people from all walks of life.

In all regions except the West, avocado dollars increased at a faster rate than total produce department dollars, indicating increases in avocado contribution to total produce dollars.