Thursday, October 21, 2010

Best in Show!

Excerpts from the Produce Marketing Association press release of 10/19/10

Orlando, Fla. — Produce Marketing Association (PMA) recognized four exhibitors Oct. 17 at PMA’s Fresh Summit International Convention & Exposition with “Best of Show” awards for their exhibits’ outstanding salesmanship and presentation excellence. The awards were sponsored by The Packer and were announced on the show floor on Sunday with presentations made on the last day of Fresh Summit, held Oct. 15-18 in Orlando, Fla., USA.

Brooks Tropicals, booth

3481, Homestead, Fla., and Del Monte Foods, booth 1165, San Francisco, were first and second place w

inners, respectively, in the Island Booth category.

Mooney Farms, booth 1359, Chico, Calif., and Frieda’s Specialty Produce, booth 3143, Los Angeles, were first and second place winners, respectively, in the In-Line Booth category.

“These companies all prepared so well, paid attention to detail and execution, and connected to their customers,” said Bryan Silbermann, PMA president & CEO. “Winning the “Best of Show” awards is recognition of their world-class professionalism. They should be very proud.”

Booths were judged by an anonymous team of industry professionals during show hours on Saturday and Sunday, Oct. 16-17 based on the following criteria.

  • Booth presentation: Integration of company identity in booth design, design and graphic elements, clearly communicates message to attendee, and adherence to show rules/exhibitor guidelines.
  • Product presentation: Product displays and benefit messaging.
  • Exhibit personnel: Professional appearance/etiquette, engagement with visitors, and adequate staffing.

First-place winners receive a host of prizes, including: recognition on PMA’s Web site, including multiple photos and a press announcement; two seats at a VIP table and recognition including a digital photo of the booth during the Monday general session of the 2010 convention; a $250 credit towards their 2010 Fresh Summit bill with PMA's official general service contractor, GES; one complimentary full registration to next year’s Fresh Summit in Atlanta, Ga., and a commemorative plaque.

Second place winners receive recognition on PMA’s Web site; two seats at a VIP table during the day’s general session; one complimentary day pass for 2011 Fresh Summit; and a commemorative plaque.

About Produce Marketing Association (PMA)

Founded in 1949, Produce Marketing Association is the leading trade association representing nearly 3,000 companies from every segment of the global produce and floral supply chain. Members rely on PMA year round for the business solutions they need to increase sales and consumption, build strong professional relationshiops, and expand their business opportunities.

* An island booth means the booth stands by itself with no other booths right beside it.

** An inline booth means the booth can have another booth(s) right behind it and/or to its right and left.