"Redland Raised" program found in Publix

MIAMI-DADE COUNTY AND PUBLIX SUPER MARKETS JOIN FORCES TO PROMOTE LOCAL PRODUCE

Redland Raised is an instore program that promotes the consumption of fresh local produce. Publix will be the first to grocery store to kick-off the program.

The program's announcement took place at the Publix located at 7805 SW 40th Street, on Thursday, October 29, 2009. Local celebrities included Mayor Carlos Avarez. Locally grown produce including green beans, yellow squash, zucchini, boniato, okra and avocados were on display.

Redland Raised was created by Miami-Dade County and the Florida Department of Agriculture and Consumer Services.

“Pairing Publix with our locally-grown produce makes great sense,” said Mayor Carlos Alvarez. “We can educate and encourage our residents to invest in local produce and in turn, stimulate the economy in our County.”

“While we have always been committed to supporting fresh locally grown produce when available, we are excited to help introduce this new produce brand which will allow us to better inform our customers on the benefits of buying local,” said Kim Jaeger, Media and Community Relations Manager for Publix in Miami.

Miami-Dade County’s agriculture industry is number two in the state and 18th in the country, generating an estimated $2.7 billion for the local economy.