Monday, April 7, 2008

"We're Back!" Marketing Campaign

As an advertising backup for the press release, Brooks is using a beach scene with the words "We're Back!" written in the sand with a Caribbean Red papaya and a Caribbean Sunrise papaya poised above it.

This ad will be running in trade publications: The Packer, Produce News, Produce Business and Produce Merchandising.

Along with this ad, Brooks Tropicals' web site and weekly Market Update are updated with the new look.
Email signatures will also be updated for sales. An email signature is placed on the bottom of all outgoing emails. See below.