Wednesday, September 12, 2007

Publix Ad Features Brooks Tropicals' Logo

In newspapers across the south, the Publix pull-out ad features the Brooks Tropical's logo.

"Produce advertising rarely shows a grower's logo. It's considered 'branding.' Retailers show your logo in advertising when they believe their customers look for that company name while making a purchase decision," said Mary Ostlund, director of marketing for Brooks Tropicals.

The pull-out ad can be found in major daily newspapers - such as the Miami Herald - across the south where Publix stores can be found.